Monthly E-Newsletter February 2013

Web spotlight

The American Journal of Health Promotion’s Special Issue on Effective Strategies for Promoting Preconception Health – From Research to Practice was featured in a webinar on January 30, 2013. To listen to the archived webinar, see the slides and read all of the articles in the journal for free, click here. This issue includes several articles which describe the formative research that has served as the foundation for the Show Your Love campaign.


EWSE and AMCHP hosted a great webinar by Liz Weaver on Collective Impact. The presentation gave an excellent overview of Collective Impact and was followed by insightful questions from around the region. To watch the archived webinar, review the slides and have access to a lot of great articles click here.


The heart truth

To make women more aware of the danger of heart disease, the National Heart, Lung, and Blood Institute (NHLBI) and partner organizations are sponsoring a national campaign called The Heart Truth®. The campaign's goal is to give women a personal and urgent wakeup call about their risk of heart disease. Click here to learn more about how to lower heart disease risk.


The Go Red for Women campaign by the American Heart Association also has excellent materials and information.

Heart healthy and tasty foods for Valentine’s Day

Allison Aubrey’s recent story on NPR suggests that women with a berry-snacking habit may have healthier hearts. Read the article and check out NPR’s The Salt blog. Berries would be perfect if they weren’t so expensive and often unavailable in low-income communities.

Another way to have your “cake and eat it too” is to make Dark Chocolate Dipped Strawberries. Here is a recipe from Sally Cameron for making these at home without spending much time or money.


Show your love


February is a month that focuses on the things of the heart. Valentine’s Day offers the chance to appreciate and show kindness to everyone in our lives – partners, family, friends, colleagues and pets! This month also reminds us about heart health and encourages us to learn more about how we can prevent heart disease, which is the leading cause of death in women.

And this year, February brings the launch of the first phase of a national preconception health campaign known as Show Your Love. The campaign focuses on several very important themes: Women are nurturing, juggling many things and caring for others; Women can show themselves love by taking care of themselves; Good health can help women achieve their goals and dreams; and Women who want to become pregnant can show their love to their future child by taking care of their health now. Click here to watch a video that highlights these messages in action.

Every Woman Southeast has partnered with the CDC and National Preconception Health and Health Care Initiative (PCHHC) to support the first phase of the Show Your Love campaign. We hope that you’ll join with us over the next few months as we amplify our efforts to connect across our region, and share and test these important messages.


Project spotlight: Show Your Love campaign

The Show Your Love Campaign, phase one of the National PCHHC will launch on Valentine's Day and run through National Women's Health Week in May. The campaign targets women of childbearing age (18-44 years) and includes tailored materials for women who are planning a pregnancy in the next couple of years, and those who are not. Messaging for women who are planning a pregnancy will focus on increasing awareness about the preconception time period and what women can do before they get pregnant to protect the health of their baby. Messages for women who do not wish to become pregnant will seek to increase awareness about being healthy, where to obtain information on women's health, and awareness about contraception.

Campaign materials include: posters, TV PSAs, educational videos, web banner ads, radio scripts, an image library, consumer checklists, social media and calendar, press releases, talking points, podcasts, and a campaign logo. These materials will be available at and in Spanish at on Valentine’s Day. Partners are encouraged to use these materials as the foundation for sharing health messages with the women they serve. Creativity is encouraged and feedback is essential.

A special Show Your Love Issue of the National PCHHC Newsletter, including information on how to access resources will go out on February 14th. Click here to subscribe to the newsletter and receive this issue. If you haven’t done so already, NOW is the time to link your social media with Every Woman Southeast. We will be posting, blogging, pinning, tweeting and more. We need YOU in order to really connect.


Leadership blog


This month we are featuring a new MCH professional and great colleague – Sarah Leff. Click here to read what Sarah has to say about preconception health, MCH and life as a 20 something.

Please consider following our blog. You can subscribe to our RSS feed, too. Have something to say? Let us know – we welcome new bloggers any time!


Stay connected!

In our next issue: Stay tuned for more from our pilot projects and a special, but a little belated, focus on Black History Month...

© 2013 Center for Maternal and Infant Health at the University of North Carolina at Chapel Hill. All rights reserved.